4G World 2010 – The Transformative Year

By Kate Walsh

4G World delivers a world-class comprehensive four-day conference program that highlights the rapidly evolving interdependencies between operator business models, mobile network technology and architecture, and mobile Internet applications and services.

The entire wireless ecosystem is experiencing change at an unprecedented accelerating rate.  Fueled by the explosive growth of the mobile Internet, broadly available content and enabled by ever more powerful mobile devices, wireless operators are faced with the increasing challenges of balancing user expectations and demands and investments in next generation technologies.

This unprecedented growth requires that operators reassess business models and pricing structures as well as reevaluate access and network core capacities.  It also means that operators will need to rethink their network and device management strategies and their customer support systems. The next generation of content, applications and mobility from the office, to the road and the home is being enabled by femtocells and advancements in “connected home” networks.  Context and location awareness have now become critical elements of the mobile Internet.

To seize the opportunities made possible by 4G networks applications, developers, device manufactures and operators need to collaborate and examine new ways to create and monetize applications and content.  With the advent of broadband enabled mobile Internet, the legacy of operators’ “walled gardens” is giving way to new business model of monetizing the network and its content.  Those who choose to put off change are sure to put off profits.  What are the options and what are the implications?

4G World 2010 provides the most complete view of opportunities, impacts and challenges that are being recognized throughout the mobile broadband industry.  It delivers the most effective platform to both learn about and showcase the products, solutions and services necessary to deliver in the next generation of mobile networks.

A thoughtfully designed program examines all aspects of infrastructure, including LTE, WiMAX, HSPA+ and more.  This year’s conference program, complete with more than 175 speakers, includes case studies of operator strategies and deployments of 4G networks, including core and backhaul architectures, from around the globe.  Vertical applications such as M2M, Smart Grid solutions and more are covered along with emerging applications.  The 4G World conference program also examines the role of game changing technologies such a femtocells, VoLTE, cloud computing and more.  Ensuring a complete view, 4G World 2010 includes discussions on 4G standards as well as regulatory matters.

Learn from the industry’s foremost thought leaders and innovators and those who are pioneered 4G deployments.  Network, develop business opportunities and create new alliances and partnerships with executives and decision makers from across industry and the world.

We look forward to seeing you at 4G World 2010!
Eliot Weinman
President, Yankee Group Events
Conference Founder and Chairman

4G World 2010 and 3G Americas to Deliver 4G Technology Roadmap

By Kate Walsh

3G Americas, has announced a two-day special interest session to be produced in collaboration with 4G WorldTM.  The special program entitled, “4G Technology Roadmap” will run on October 19 and 20, 2010, at 4G World 2010 Conference and Expo.

“The stage is set and there are clear choices being made by leading wireless operators around the world who are moving toward the 3GPP mobile broadband technologies of HSPA+ and LTE,” explains Chris Pearson, President of 3G Americas. “Together with 4G World our goal is to engage our members and event attendees in meaningful dialogue that will explore the many aspects of 3GPP mobile broadband technology strategies.”

Speakers in the 4G Technology Roadmap include operators and manufacturers who comprise the essential ecosystem of HSPA and LTE, as well as global industry association leaders from 3GPP and NGMN Alliance, industry analysts Michael Thelander, Signals Research and session chair and moderator Caroline Gabriel, Rethink Research.  The sessions are included in the 4G World agenda and are available to participants without additional participation fees.

“With the collaboration of 3G Americas, we are able to provide all of our 4G World event participants with a broad and detailed view of the evolutionary paths to 4G wireless,” said Eliot Weinman, president of Yankee Group’s Events Division and conference founder and chair. “Industry association partners like 3G Americas bring thought leadership, extensive experience and expertise that will be shared throughout the entire wireless ecosystem. Their contribution is invaluable and we thank 3G Americas for their endorsement of the show.”

4G World includes four days of more than 40 business and technology sessions and workshops and more than 175 speakers, who together will deliver case studies, best practices, innovations and deep technical insights. 4G World 2010 will draw over 10,000 global attendees, and will include more than 250 corporate, media and association sponsors and exhibitors.

Andrew Mitchell, content director of 4G World noted, “Beyond the 4G Technology Roadmap program track, 3G Americas leadership and members will be engaged in many strategic aspects of our event, and we are excited to have them on board.”

4G WORLD 2010 - Empowering Mobile Networks, Applications & Services

By Kate Walsh

Since our inaugural event in Chicago last September, we have seen a rapid acceleration of announcements for 4G deployments globally. At last count, there are more than120 operators worldwide who have committed to either LTE or mobile WiMAX.  In addition to the mobile broadband technology adoption of 4G, there is a vast ecosystem of participants also entering this market to serve the broader network, software and application needs of operators deploying these networks.  Indeed, that is exactly the theme of this year’s 4G World: Empowering Mobile Networks, Applications and Services.

The 4G World 2010 conference program runs four days, and is the largest program in the world focused on 4G. 4G World 2010 is expected to draw more than 10,000 attendees, up from about 8,000 in 2009. This year we have greatly expanded our program partner participation.  4G World 2010 includes broad industry support from across the entire ecosystem of operators, vendors, analysts/researchers, associations and media channels.  In all, we expect to have more than 250 sponsors and exhibitors participating, as well as more than 150 members of the press.

4G World Conference Program Update

This year we are pleased to announce our early line-up of business leaders who together are paving the path towards 4G.  These include executives from Sprint, ATT, Clearwire, KDDI, T-Mobile, MetroPCS, Ericsson, FCC, nPhase, Samsung, Motorola, Nokia Siemens, Alvarion and Huawei.

Here’s a quick summary of our very active program development partner programs that we have in store.

The first day of the program (Monday, Oct 18) will feature partner summit and training programs, including:

  • The 16th Annual WCAI International Symposium: WCAI’s program will span three days of the event, with one track running all day on Monday, and then additional 1/2 day tracks which will run on Tuesday and Wednesday. The WCAI will also host an International Operator breakfast.
  • We are very pleased to announce that Light Reading will be hosting a special summit on Monday as well, entitled the “Backhaul Strategies and Core Convergence for Mobile Operators Summit”
  • Continuing from last year, our training partner, Awards Solutions, will be running several training courses, including an LTE Overview course on October 18-19, an LTE Advanced Course on October 20, and an IP Backhaul Course on October 21.
  • The Telemanagement Forum, who is the leading industry association dedicated to operations systems support (OSS) communication management issues, has also joined the event, and will host two training programs entitled “Frameworks Distilled” and “Business Process Framework Distilled”. See below for more on the Telemanagement Forum’s participation at 4G World

The main 4G World conference program, which runs from Tuesday to Thursday, Oct 19-21, 2010, includes key alliances with a number of industry associations and media channels.

  • On Tuesday, the Femto Forum will be hosting a ½ day track entitled Femtocell Market Assessment
  • On Tuesday and Wednesday, 3G Americas will be hosting the 4G Technology Track
  • On Tuesday, the Telemanagement Forum will be hosting the 4G Operational Transformation Strategies and Tactics Track
  • On Thursday, Forbes magazine, who will be producing a special supplement entitled “Harnessing the Mobile Internet” (named after my book published late last year), will run a special panel on the same topic. This supplement will alone reach about 1M direct subscribers of Forbes magazine, with an extended reach of almost more than 5M readers. If you are interested in learning more, please let me know.

4G World Expo Update

In addition, we have expanded the 4G World Expo, the largest focused expo of its type in the world, which will run Tuesday and Wednesday, with more than 140 exhibitors. The 4G World Expo will include:

  • 4G Technology Solutions Theater
  • China and Taiwan Pavilion
  • Special pavilions developed with other media partners to be announced shortly
  • 4G World Innovator Awards Announcements
  • 4G World Internet Café & Networking Hub
  • 4G World Expo Press Tour
  • Additional networking breakfasts and special events

4G World Marketing and Additional Special Media Promotion Programs

This year, 4G World will use direct marketing, print brochures and expo passes, magazine advertisements, online advertising and direct emails supported by our 250+ global partner marketing programs partners, and other special marketing promotions listed below.  In total, 4G World to be marketed to more than 9M business and technology professionals globally.

4G Business and Technology Magazine: We have a number of other exciting marketing plans in place, including the second annual “4G Business and Technology Magazine” which is co-published with Penton’s Connected Planet. This publication will be printed and distributed at the show, and will reach 250K qualified readers through an aggressive dedicated marketing effort between Yankee Group and Penton.

“Harnessing the Mobile Internet” Advertising Supplement to published by Forbes magazine: Forbes will be producing a special supplement entitled “Harnessing the Mobile Internet” (named after my book published late last year). This supplement will reach about 1M direct subscribers of Forbes magazine, with an extended reach of almost more than 5M readers. If you are interested in learning more, please let me know.

For the latest updates, see:

See you at the Show!

All in all, 4G World is shaping up to be a very exciting event, and I look forward to your participation, and meeting you at the show.

Sincerely,

Eliot Weinman

Conference Founder and Chair

President, Events Division of Yankee Group

Nominations Now Open for 4G World RCR Wireless Ecosystem Awards

By Kate Walsh

Looking back over the past year, or even over the past 6 months, there have been a number of revolutionary and exceptional achievements made in the pursuit of 4G technologies and the mobile Internet.  If you’re a member of any part of the 4G wireless ecosystem or have just been following 4G Trends you’ve likely come to appreciate the significant opportunities and challenges that this rapidly evolving industry brings with it.  Your opportunity to nominate, recognize and reward those industry pioneers and innovators is now available.

“The 4G World 2010 event team is pleased to collaborate with RCR Wireless News to extend this unique and exciting program to the entire 4G wireless ecosystem,” said Eliot Weinman, President, Events and Media, 4G World Conference Chair, Yankee Group Research Inc.  “This awards program has evolved, along with the wireless industry, over the past 6 years and it continues as one of the most accessible, coveted and credible programs out there.”

“RCR has been following developments in fixed and mobile wireless since our inception,” explained Jeff Mucci, Publisher, RCR Wireless News.  “4G technologies are increasingly important enablers of innovative service provider delivery models and compelling new mobile applications. We are honored to be able to publicly acknowledge those innovative companies that are responsible for the development and deployment of such technologies.”

Consider what you’ve experienced, what you know, what you’ve seen, read and heard as it relates to the 4G wireless industry.  Is there a company in the wireless industry that stands out among others and is deserving of recognition?  The 4G World RCR Wireless Ecosystem Awards has created the following award categories to recognize these leaders:

  • Best Overall Ecosystem Company
  • Best 4G Enabling Technology Innovation
  • Best Mobile Internet Capital Provider
  • Best Mobile Chip Company
  • Best Mobile Internet Device Company
  • Best 4G Infrastructure OEM
  • Best 4G Infrastructure Service Company
  • Best Tower Company
  • Best DAS Deployment
  • Best Global 4G Operator Deployment
  • Best Mobile Content Provider
  • Best Mobile Application
  • Best Mobile Marketing Campaign

You can recognize your choice of industry leaders by way of  an online nomination.  Nominations are now open and can be made by visiting http://rcrecosystemawards.com/index.html until 5:00 pm PT Friday, September 17, 2010.

Judging of all eligible entries will be performed by independent award selection committee consisting of RCR Wireless News’ leading editorial team, Tracy Ford and Dan Meyer, and its publishers as well as other industry leaders, subject matter experts, and influencers, who have been chosen at the sole discretion of Arden Media.  In addition, a special Best of 4G World Award will be voted on by 4G World attendees.   All award recipients will be announced at 4G World on Tuesday, October 19, 2010.

4G World 2010 Draws Significant Commitments to Premier Event

By Kate Walsh

4G World™, the wireless industry’s first and only conference and expo covering the entire ecosystem of next-generation technologies that enable the mobile Internet revolution, has confirmed significant sponsor commitments. The four-day conference, to be held October 18-21, 2010 at McCormick Place in Chicago, brings together industry, government and academic professionals in a comprehensive multi-track forum covering the entire 4G and mobile Internet global ecosystem.

4G World 2010 will draw over 10,000 global attendees, more than 140 exhibitors and more than 250 corporate, media and association sponsors. With the resounding success of the 2009 event, 4G World has become the “must attend” event of the year for all players in the 4G and mobile Internet ecosystem.

“We are very pleased to confirm that Alvarion and Motorola will join as Corporate Hosts and are as well excited to confirm that Cisco, Huawei, Nokia Siemens Networks and Samsung will partner with us as Premier Sponsors,” said Eliot Weinman, president of Yankee Group’s Events Division and conference founder and chair. “Also, we are pleased to welcome as key participating industry association sponsors, 3G Americas, Telemanagment Forum, WCAI, WiFi Alliance and the Limo Foundation.”

The 4G World 2010 conference program covers 4G mobile operator business models, mobile network infrastructure, advanced devices, managed services, next generation applications, services and content and open mobile development, requires broad and significant commitments from organizations across the entire wireless ecosystem. Platinum Sponsors include Continuous Computing, Kabira, Keynote, Netscout, Redline and Sequans Communications. Gold Sponsors include Acme Packet, Agilient Technologies, Alcatel-Lucent, BelAir Networks, Dragonwave, Qwest Wholesale, Sagem Communications and Tellabs. Berkeley Varitronics Systems and Cavium Networks are Contributing Sponsors.

Andrew Mitchell, content director of 4G World shares Weinman’s enthusiasm. “The 4G World 2010 program is comprehensive and compelling,” says Mitchell. The pre-conference program includes the 16th Annual WCAI International Symposium and focused summits on Network Topology and Backhaul, along with advanced technology training programs. The full conference program includes 12 industry leader keynotes from operators and thought leaders as well as executive panel sessions, and more than 175 speakers from across the entire 4G and mobile Internet ecosystem. “We have 4 days of business and technology sessions and workshops, over 40 in total, which are delivering case studies, best practices, innovations and deep technical insights.”

Opportunities for speakers and sponsorships are still available. For further details on speaker opportunities please visit http://4gworld.com/speakers/call-for-speakers.

Program Contact:
Andrew Mitchell
Content Director
amitchell@yankeegroup.com

Sponsorship Contact:
John Sellazzo
VP Sales and Business Development
jsellazzo@yankeegroup.com

Marketing Contact:
Kate Walsh
Sr. Director of Marketing
kwalsh@yankeegroup.com

Be a part of 4G World 2010 - Call for Papers

By Kate Walsh

4G World 2010 is currently accepting submissions for papers -  deadline March 31 at 12:00PM EST.

Are you a 4G wireless industry business or technology thought leader?  Are you a 4G innovator, ideator or experienced integrator?  If these titles are reflective of your role in the 4G wireless ecosystem, 4G World 2010 would like to invite you to become part of the program at the most exciting 4G industry event of the year.

The second annual 4G World 2010 Conference and Expo is now soliciting innovative papers related to 4G wireless technologies and solutions. This leading conference brings together industry, academic, and government professionals in multi-track forum that covers the entire 4G wireless ecosystem. From infrastructure to devices, applications and business models 4G World thought leaders share insights and expertise and facilitate interaction and innovation.

4G World 2010 seeks papers describing original ideas, groundbreaking results and/or quantified network/system experiences. We Submissions that highlight real-world deployments, new application domains, innovation system and solution designs and new approaches to business models and monetization of networks are especially encouraged. Topics of interest include, but are not limited to, the following:

  • Network Topologies
  • Backhaul Solutions and Strategies
  • Femtocells
  • Future of the Mobile Web
  • Managed Services/Operational Transformation Strategies
  • Mobile Content and Advertising
  • 4G Technologies and Road Maps
  • Operator Deployment Strategies
  • 4G Vertical Industry Applications
  • Open Application Development for the Mobile Internet
  • 4G Business Strategies
  • Future of the Mobile Web and E-Commerce
  • Mobile Internet Device Strategies

If you have interest in participating as a speaker at 4G World 2010, please visit 4G World 2010 Call for Papers website today for further details and submission guidelines.

4G World 2010 – The Road Map for the Global Mobile Internet Ecosystem

By Kate Walsh

4G WorldTM is the first and only conference and expo covering the entire next-generation technology ecosystem.

Join us at McCormick Place in Chicago, October 18 - 21. Visit www.4GWORLD.com for more details.

Clients, as well as the broader Yankee Group community, have benefited for years from our commitment to deliver thought-provoking industry events. 4G World 2010 builds on the success of the 2009 inaugural event and provides a road map for all types of operators planning their 4G technology deployment and business strategies. Unlike other events that focus on one set of next-generation technologies, 4G World has no bias for or narrow focus on any single technology. Combining world-class speakers, seminars, training and track sessions, 4G World 2010 provides a unique conference experience that supports the development of business cases considering multiple 3G and 4G technology alternatives, and the related scenarios regarding spectrum utilization, network architecture and service revenue.

4G World 2010 features keynote presentations from executives of industry-leading international operators. Speakers will examine the business and technical challenges of 4G network evolution, including the roles of LTE, mobile WiMAX, Wi-Fi, HSPA and other key technologies, as well as the rollout of new mobile Internet services and applications. The 4G World conference program includes more than 30 case studies of 4G mobile operator deployment strategies. Senior executives from leading software and network technology solution providers, as well as other independent experts, will present their views on the current and future states of 4G technologies.

4G World 2010 is collocated with the sixth annual International Symposium of the Wireless Communications Association International (WCAI). Additionally, 4G World 2010 will host the Network Topology Summit, a pre-conference summit that explores the evolution to an all-IP architecture, evolved packet core and the critical role of coverage and capacity planning when implementing a 4G network. The new Network Topology Summit complements the Femtocell and Backhaul Summits launched at 4G World 2009. Other special events and collocated summits will be announced later this year.

ANYWHERE

By Kate Walsh

ANYWHERE: How Global Connectivity Is Revolutionizing the Way We Do Business. Published by McGraw-Hill, the book defines Anywhere as a revolution in global connectivity that enables all people and the things they care about to be connected at all times. Yankee Group research shows that over the next ten years, Anywhere will far surpass the impact of the Internet, reaching billions of people, generating trillions of dollars in revenue and spreading quadrillions of packets of information.

“There is a new medium of human communications emerging that is deeply changing the way we create value in society, do business, work, live and play. The Internet has finally come of age, and the result is a world of Anywhere,” says Don Tapscott, author of “Grown Up Digital” and “Wikinomics,” in the Foreword to ANYWHERE.


ANYWHERE
examines the fast-unfolding changes in communications technology and shows businesses how to harness the power of global connectivity to create new revenue streams and ignite dramatic business growth. Combining expert insight, tactical tools and Yankee Group’s proprietary data on global connectivity trends, the book provides the knowledge and strategies needed to plan partnerships, develop products, improve customer service and transform virtually every aspect of business in order to succeed in the new Anywhere environment.

“This truly is the largest technology revolution of our lifetime,” Green says. “For businesses, the network is now the best tool we have for cost containment and growth strategies, whether it’s finding new digital paths to customers or moving proprietary infrastructure out of the enterprise. For those seeking to emerge successfully from the recession, ANYWHERE should serve as an essential guide. Staying ahead of the coming global connectivity revolution is the only way to survive.”

ANYWHERE includes insights from 50 of the world’s connectivity pioneers and leaders, including executives from:

  • 3Com
  • Amazon
  • Bank of America
  • Bloomberg News
  • Citrix
  • Hewlett-Packard
  • Intel
  • Microsoft
  • Nokia Siemens
  • RadioShack
  • Salesforce.com
  • Sony Electronics
  • Sprint Nextel
  • Western Union
  • Young & Rubicam North America

ANYWHERE Resources
Media and other interested parties are invited to learn more and ask questions directly of Green during the book’s launch webinar on Thursday, Jan. 14, from 11:00 a.m.-12:00 p.m. EST. Green will be joined by a panel of five industry thought leaders and book contributors from Akamai, AT&T, Intel, Movirtu and the U.S. Telecom Association. Register at https://www2.gotomeeting.com/register/655234162

The book’s Web site, anywhere.yankeegroup.com, offers extended interviews, Anywhere materials and a free download of Chapter 9: How ANYWHERE Do You Need to Be?

ANYWHERE is available at major book retailers worldwide.

About the Author
Emily Nagle Green is president and CEO of Yankee Group, a global technology research company. Throughout her career as a technology engineer, marketer and researcher, and through her writing and speaking engagements, Emily has become a widely respected thought leader on the impact of connectivity on networks, enterprises and consumers. Emily earned a B.S.L. cum laude in linguistics from Georgetown University and an M.S.E. in artificial intelligence and computer graphics from the University of Pennsylvania’s Moore School of Engineering. She currently serves as vice-chair of Massachusetts Innovation & Technology Exchange (MITX), the U.S.’s largest Internet advocacy council.

Maintain your edge - keep current on 4G business and technology for less

By Kate Walsh

Save from $150 to $500 off purchases of online reports through January 1, 2010

As a business or technology leader, you know that staying current with rapidly evolving technologies or the dynamics of enterprise and consumer markets can be a challenge.  Now you can stay current and maintain your competitive edge by purchasing up-to-date research reports from Yankee Group.  Purchase an online report between now and January 1, 2010 and you’ll not only gain access to insightful research but you’ll save too.

As an independent technology research and consulting firm, Yankee Group is the most respected source of deep insight and counsel on the impact of global connectivity revolution on enterprises and consumers.  Yankee Group’s online reports provide detailed insights into the broad spectrum of technologies creating communications change, and the regions and industries affected by that transformation.  We describe this transformation in terms of the Anywhere Network®, which is essentially the hyper-convergence of communications, Internet, media, mobility and machine.

Whether fueled by wireline or wireless enabled revolution, just a few of the many current and relevant technology transformation areas covered by Yankee Group’s experts include:

  • WiMAX
  • LTE
  • BSS and OSS
  • Mobile Internet
  • Cloud Computing
  • FTTH
  • IPTV

According to Yankee Group’s Consumer Survey, 63 percent of shoppers will spend less this holiday season because of concerns regarding the economy, and that means how consumers shop this holiday season will most certainly be different than in previous years. Savvy retailers will capture more of those scarce holiday dollars if they embrace the power of mobile technologies across the considered purchase process.  Examine the impacts of mobile technologies and retail in ‘Tis the Season: Mobile Retailing Will Transform 2009 Holiday Shopping.

An upsurge in mobile broadband connections, traffic and revenue-driven by consumers-is already cannibalizing some land-line services. To better compete, land-line operators need to focus on convergence and performance.  Learn about the realities operators are facing in Yankee Group’s report, The Truth About Mobile Broadband.

These and many other topical reports and research are available for immediate purchase and download at our online store.

Mobile Internet Applications and Development (MIAD) Trends 2010

By Kate Walsh

New and unique program focuses on mobile Internet and applications market

In association with 4G World 2010, the Events and Media Division of Yankee Group has developed a new and unique program focused on the mobile Internet and applications market.  The new Mobile Internet Applications and Development (MIAD) Trends program delivers current and relevant details of this rapidly expanding market through webinars, live forums, editorial coverage and special industry reports.  MIAD Trends will examine mobile OS and software platform vendors, mobile operators, device manufacturers, content providers, enabling technology and application developers, enterprise end-users and more.

MIAD Trends 2010 inaugural live events will launch in Silicon Valley, California in April 2010 and in Boston in June 2010.  ”With the extensive rollout of 4G throughout both Silicon Valley and the Northeast, developers have a unique opportunity to test and deploy applications that integrate high-speed mobile broadband with location-aware services, customer data, and advanced smartphone and multimedia devices prior to the nationwide availability of 4G services,” explains Eliot Weinman, President, Events and Media Division of Yankee Group.  ”By creating these regional events we’re able to deliver a program that provides access to a more local and critical mass of mobile applications thought leaders and technology innovators in the context of  ‘real world’ experience.”

The success of the mobile Internet for consumers has until recently, been challenged largely by a lack of affordable bandwidth and mobile device capabilities.  Enterprise user adoption has also been challenged by issues of broadband service availability and security concerns associated with mobile devices.  With a growing number of 4G networks moving from planning to deployment focus is rapidly shifting toward accelerating  the development and distribution of mobile applications.  The call to action for the mobile Internet ecosystem now includes addressing the matters of developing new business models that drive innovation and support for a more ubiquitous set of mobile platforms and a means of monetizing outside of traditional carrier centric models.

Wienman views the program as a catalyst for innovation, partnership and business development.  “The MIAD Trends approach creates a unique attendee experience.  There will be a heavy focus on learning - from experts and networking with peers - we’re planning for over 150 delegates at our live events.  Our forums will be driven by a fast-paced program that includes executive roundtables, Yankee Group industry experts, no-holds-barred panel discussions and insightful keynotes along with dedicated networking functions and technical workshops.”

For further information or to stay current with MIAD Trends 2010 visit http://4gtrends.com/?page_id=2299.

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